Percents Rule!

600% off sale Why do people like percents so much? I just got a message that mentioned a 2,800% increase. Why didn't they just say 29 times as many? Wouldn't that be more clear? It would probably also be more obviously wrong. (I suspect they really mean a 2,700% increase. You see, there's this "increase" word which gets sloppy use. If I have a dozen eggs and break 3 (a 3 egg decrease) then I have 9. That's a 25% decrease. Or, if I get 3 more (a 3 egg increase) then I have 15. That's a 25% increase. Or, a half dozen more eggs would be a 50% increase. Or, 1 dozen more eggs would be a 100% increase. Or, 2 dozen more eggs would be a 200% increase. Or, 28 dozen more eggs would be a 2800% increase giving me a total of 29 dozen eggs or 29 times as many. Surprise, not 28 - it's 29! So what do people really mean? Do they know what they're saying at all?


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